client
Pest Register : Mira rebrand
PROJECT TIMELINE
6 weeks
Platforms
Mobile banking app (iOS)
Deliverables
UX Research, UI screens and prototype
Project Outline
Pest Register is an all-in-one-management SAAS and app based system for pest control companies to run their pest control business.
When releasing Pest Register, the team found that the functionality is common to most field based businesses and that other sectors are using the system (eg: building inspectors, pool safety inspectors, carpet cleaning, Equestrian centre, etc).
Pest Register decided they needed to rebrand in order to appeal to these other sectors and are establishing a new brand, Mira.
Mira needs a new customer journey model to create a triaged journey based on the type of sector prospective customers are in.
Discover
Problem Statement
Business owners who are looking to simplify the way they operate their business, are confused by the Pest Register product / features and often opt for a trial product rather than the full subscription.
Research Methods
Competitor Analysis
Common key words like “pest control software”, “client management software”, “pest control crm” or “trade management software” yielded very poor results on Google. Pest Register does not exist on the Googles front page and is often buried deep within those search results. This sector is saturated with hundreds of other products that have overlapping functions and product offerings.
Interview Insights
9 INTERVIEWEES - Face to FACe
Users were coming from Facebook or knew at least one of the sales people at Pest Register, suggesting a very hands on approach to sales and marketing. This coincided with conversations with the owners and their data/experiences.
5/9 participants signed up from the tradeshow and 8/9 signed up from a recommendations through Facebook or a friend on Facebook.
Users felt confused and overwhelmed with the Pest Register interface.
When asked about why he cancelled, “
“I’m goign to save about $1500 a year because of moving to moving to pest register” -
They liked the mobile app intergration. Clients could easily use the app before or after a job.
“Transferring records from the old system to the new system was the hardest thing with Pest Register. I had no idea where anything was.”
Key Findings
Facebook and word of mouth were the most common channels that lead to sign up with 5 interviewees saying they knew the owners from tradeshows.
5/9 interviewees signed up to PestRegister from a tradeshow.
8/9 interviewees signed up from a recommendation on Facebook or from a colleague/friend.
This heavy bias on word of mouth, sales calls and tradeshows coincides with the owners experience/data where there was very little traffic (owners did not disclose) coming from web/Google.
Define
Customer Journey Map
Personas
Persona 1 - WARREN HORNETT - SUBSCRIBER
Persona 2 - TARIQ SHARMA - TRIAL USER
How Might We?
How might we provide potential customers with relevant information specific to their field-based sector so that they understand how Mira can benefit their business.
Develop
MVP
Userflow
Homepage >>> Triage >>> Landing Page
Deliver
Wireframes
Usability Testing Feedback
6 Participants- Via Zoom
Iterations from feedback
Added more visuals of features
Included search icon in the nav bar
Included the option to ‘Watch video’ on the Landing page header
Updated the testimonials with industry-specific business names (ie. not generic)
Moved the login to the menu
Add more feature screens on homepage
